The Challenge
Viking Muay Thai’s original website functioned more like a portfolio or brand-presence site than a true standalone business website. It did not fully support the needs of a growing gym that needed to attract new members, communicate offerings clearly, and convert visitors into sign-ups.
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The site was structured more like a showcase than a business tool
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Class information, offers, and next steps were not presented clearly
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The experience did not fully support member acquisition or conversion
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The gym needed a stronger standalone identity separate from its previous web presence
Viking Muay Thai Website Redesign
Improving onboarding and student signups through a modern, responsive UX design tailored for the combat sports community.
Process
I restructured the site around the needs of a standalone business, focusing on clearer user flows, stronger calls to action, improved class and membership visibility, and a more cohesive brand presentation. Using Figma, I developed wireframes, hi-fi mockups, and prototypes to create a more intuitive and conversion-focused experience.
Research
Wireframes
Prototyping
Visual Design
Outcome
The redesigned website better reflects Viking Muay Thai as its own standalone business rather than a simple portfolio presence. The new experience gives the gym a clearer identity, improves how services and membership options are presented, and creates a stronger path for turning visitors into potential members.
- High Interest Hero
- Clear Class Details
- Free Trial Signup
- Responsive Design